The book provides basic principles and rules for linguistic and media communication.Communication, which can be considered the first intellectual or spiritual instrument in the process of human socialization, either oral or written, verbal or non-verbal, consists in conveying information from one individual to another, and from one social group to another. It forms the very groundwork of human relations, which are basically communicative interactions. A fundamental element of human existence, communication has been studied for a long time. Communication is closely related with, and structured according to human language. The very term is used in close connection with other terms, i.e. speech, idiom and code. It virtually represents the essential function of language, as a means that governs human interaction, which is all the more important in the complex context of today's world.