Content Rules How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

Auteur: Ann Handley
Taal: Engels
Content Rules
  • Engels
  • Paperback
  • 9781118232606
  • Druk: Revised and Updated Edition
  • mei 2012
  • 320 pagina's
Alle productspecificaties

Samenvatting

The guide to creating engaging web content and building a loyal following, revised and updated



Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a ''voice,'' including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.

• Find an authentic ''voice'' and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
• Leverage social media and social tools to get your content and ideas distributed as widely as possible
• Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
• Write in a way that powerfully communicates your service, product, or message across various Web mediums
Boost your online presence and engage with customers and prospects like never before with Content Rules.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
Revised and Updated Edition
Verschijningsdatum
mei 2012
Afmetingen
23,5 x 15,9 x 2,5 cm
Aantal pagina's
320 pagina's
Illustraties
Met illustraties

Betrokkenen

Auteur
Ann Handley C. C. Chapman
Co-auteur
C. C. Chapman
Uitgever
John Wiley & Sons Inc

EAN

EAN
9781118232606

Overige kenmerken

Extra groot lettertype
Nee
NUR code
780
Subtitel
How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

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