Conversion Optimization Converting Your Website Visitors into Customers

Conversion Optimization
  • Engels
  • Paperback
  • 9781449377564
  • Druk: 1
  • november 2010
  • 300 pagina's
Alle productspecificaties

Samenvatting

How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to give your visitors the material they need to make a quick buying decision -- without driving them away through navigation or information overload. With this book, you'll examine various techniques for blending successful website sales approaches with the particular needs of your business and the people you want to attract. Based on the authors' years of experience in helping businesses bring customers to the online cash register, Conversion Optimization addresses every aspect of the process, from landing visitors to finalizing the sale. This book will help you increase the buyer to visitor ratio significantly, whether you're involved with marketing at a large e-commerce site or manage a modest online operation. * Walk through the different stages of a sale * Determine what to include on the landing page * Get methods for dealing with different kinds of customers * Learn ways of testing which approaches work * Evaluate which tools matter most in particular contexts

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
1
Verschijningsdatum
november 2010
Afmetingen
Afmeting: 23,1 x 18 x 1,7 cm
Aantal pagina's
300 pagina's
Illustraties
Met illustraties

Betrokkenen

Auteur(s)
Khalid Saleh Ayat Shukairy
Uitgever
O'Reilly Media, Inc, Usa

EAN

EAN
9781449377564

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
368 g
Studieboek
Ja
Verpakking breedte
180 mm
Verpakking hoogte
17 mm
Verpakking lengte
231 mm

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