Copy, Copy, Copy How to Do Smarter Marketing by Using Other People's Ideas

Auteur: Mark Earls
Taal: Engels
Copy, Copy, Copy
  • Engels
  • Paperback
  • 9781118964965
  • Druk: 1
  • april 2015
  • 224 pagina's
Alle productspecificaties

Samenvatting

THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. But rather than this endless search for a brilliant and novel solution, why don't you just copy something that s worked before? Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization. Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas faster. If it s good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn t it good enough for you? This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how. Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazine s Wikiman Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation though praxis . This is jammed with great case studies and 52 actionable strategies. Stephen Maher, Chairman, The Marketing Society and CEO, MBA Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying one s way to greatness is entertaining, counter-intuitive and fun. David Abraham, CEO Channel 4 PLC

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
1
Verschijningsdatum
april 2015
Aantal pagina's
224 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Mark Earls M Earls
Co-auteur
M Earls
Illustrator
John V. Willshire
Uitgever
John Wiley & Sons Inc

EAN

EAN
9781118964965

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
628 g
Verpakking breedte
190 mm
Verpakking hoogte
18 mm
Verpakking lengte
239 mm

Je vindt dit artikel in

Categorieën
Taal
Engels
Boek, ebook of luisterboek?
Boek
Aanraders
Bestbeoordeeld
5.0
van de 5
Aantal reviews: 1
0
0
0
0
1
  • Heel praktisch marketing communicatie strategie boek

    Na the Herd en I'll have what she's having schreef Mark Earls nu eigenlijk een praktisch vervolg.
    Het boek geeft een heldere inkijk in hoe je een goede communicatie strategie voor je merk kunt bouwen.
    En het maakt daarbij gebruik van de nieuwste inzichten in hoe mensen beslissen.
    Vooral geschikt voor klanten die zelf de regie over hun marketingcommunicatie willen voeren of om hun adviseurs (en consumenten) beter te begrijpen.
    Ook zeer geschikt voor meer praktische colleges in Marketing, Marketing Communicatie, Economische Psychologie en Consumenten Gedrag.

    Vond je dit een nuttige review?
    0 0 Ongepaste review?
24 99
Verwacht over 7 weken Tooltip
Verkoop door bol.com
In winkelwagen
Wat je kan verwachten:
  • Gratis verzending door bol.com
  • Ophalen bij een bol.com afhaalpunt mogelijk
  • 30 dagen bedenktijd en gratis retourneren
  • Dag en nacht klantenservice
Andere verkopers (1)

Vaak samen gekocht