Creating Corporate Audio-Visual Presentations How to Commission and Manage Successful Projects

Auteur: Richard Worth
Taal: Engels
Creating Corporate Audio-Visual Presentations
Auteur: Richard Worth
Uitgever: Abc-Clio
  • Engels
  • Hardcover
  • 9780899304977
  • april 1991
  • 208 pagina's
Alle productspecificaties

Samenvatting

Successful audio-visual presentations are the result of careful management by--as well as creative collaboration between--the client and the professional communications firm. Because of their high visibility within the corporation, presentations risk falling prey to script by committee unless there is a clear plan at hand for managing the project. Executives who find themselves responsible for a presentation need to be fully aware of what audio-visual can and cannot do--and how to go about getting it done right. In this how-to guide for corporate executives, author Richard Worth covers every step of the process in sequence, from determining objectives to preparing for production and post-production. While the emphasis is on working with an audio-visual professional, Worth also includes do-it-yourself tips for readers who want to keep the project in-house. Selecting slides, video, film or multimedia is one of the first choices to make. This decision, like others that follow, should be based on a determination of purpose, audience and message. Worth provides easy-to-follow worksheets to help get the planning process going. Readers looking for budget guidelines will learn how much money they will need to invest to get the presentations they want. And, to help readers select the communications professional they will be working with, Worth offers down-to-earth advice based on his years of practical experience. In non-technical language, he critiques and analyzes samples of script proposals and treatments, providing valuable insight into the creative process. Any executive or manager responsible for sales, training, public relations, fund-raising, employee relations, or recruitment will find this a valuable resource for planning and implementing effective presentations.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Verschijningsdatum
1991-04-19
Aantal pagina's
208 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Richard Worth
Uitgever
Abc-Clio

EAN

EAN
9780899304977

Overige kenmerken

Extra groot lettertype
Nee
Oorspronkelijke releasedatum
1991-04-19
Subtitel
How to Commission and Manage Successful Projects
Thema Subject Code
KJP

Je vindt dit artikel in

Categorieën
Taal
Engels
Boek, ebook of luisterboek?
Boek
Onderwerp
Management
Studieboek of algemeen
Algemene boeken
Nog geen reviews
Bindwijze: Hardcover
85 99
3 - 4 weken Tooltip
Verkoop door bol.com
  • Gratis verzending
  • 30 dagen bedenktijd en gratis retourneren
  • Ophalen bij een bol.com afhaalpunt mogelijk
  • Dag en nacht klantenservice