Defining Markets, Defining Moments

America's 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care
Auteur:  | 
Defining Markets, Defining Moments
Bindwijze: Hardcover

Samenvatting

  • Engels
  • 384 pagina's
  • John Wiley &Amp; Sons
  • januari 2002
Alle productspecificaties

The World War II generation. Baby Boomers. Generation X. And now, the up-and-coming N-Gen. Each group has its own mindset, tastes, and array of hot buttons shaped by generational "defining moments" such as Pearl Harbor, the Kennedy assassination, and the events of September 11, 2001. How can you ensure that your company's products and brands attract new customers across generations? This unique book provides the answers. Based on their pioneering research on generational cohorts, Charles Schewe, PhD, and Geoffrey E. Meredith explain the importance of targeting your marketing efforts to each of the seven distinct generational groups in the marketplace so that your company snags the largest share of the market. You'll learn how to:
Understand the attitudes and desires of the population's seven distinct age groups
Identify key physical, socioeconomic, and emotional factors for each generation
Tailor your marketing campaigns to the minds-and pocketbooks-of each generation
Take advantage of generational marketing opportunities outside North America
Plan for Baby Boomers' transition to retirement-and the ascendancy of Generation X
Using fascinating case histories from their work with Fortune 500 clients, Meredith and Schewe show you how to predict each generational cohort's desires, preferences, and buying behaviors successfully. They describe the changes you need to make in your marketing strategies. And they explain in detail how targeting your marketing efforts to each cohort will ensure your company's success in the marketplace.

Review Defining Markets, Defining Moments

De reviews worden geladen.

Productspecificaties

Productinformatie

Auteur Geoffrey E. Meredith, Geoffrey E. Meredith
Taal Engels
Afmetingen 31x242x165 mm
Gewicht 680,00 gram
ISBN10 0764553941
ISBN13 9780764553943

Je vindt dit boek in

Categorieën Managementboeken > Management algemeen
Type boek Boek
Verschijningsjaar 2002 of eerder
Bindwijze Hardcover

Review Defining Markets, Defining Moments

De reviews worden geladen.

Niet leverbaar

Houd er rekening mee dat het artikel niet
altijd weer terug op voorraad komt.

Alternatieven

Defining Moments
Engels | Paperback
42,99
Defining Moments
Engels | Hardcover
32,72
Defining Moments
Engels | Hardcover
46,99
Defining Moments
Engels | Paperback
34,99
Leading for a Lifetime
Engels | Paperback
15,99
Bekijk alle resultaten

Anderen bekeken ook:

The Republic
William C. Scott
6,49
Press Here!
Pearson Education Limited
7,99
The Rebel Rules
SIMON & SCHUSTER
19,49
Utopia
Sir Thomas More
6,49
Bekijk de hele lijst

Vragen en antwoorden

Vragen en antwoorden worden geladen.

Recent bezochte artikelen

Naar boven