Defining Markets, Defining Moments America's 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care
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- Engels
- Hardcover
- 9780764553943
- 01 december 2001
- 384 pagina's
Samenvatting
If you could buy a book that would predict the buying behavior of millions of people, you'd buy it, right?
Defining Markets, Defining Moments explains the author's concept of cohort marketing,'' an extremely focused approach of generational marketingthat enables managers, salespeople, and marketing specialists to understand and predict a generation's particular attitudes, desires, preferences and buying behaviors -- even when they enter new lifestages. The book outlines the seven generational groups that are currently affecting the marketplace -- and the new ones that are emerging. And it presents new marketing models and practical advice, based on the author's experience with Fortune 500 companies, for tapping the minds, and pocketbooks, of various age groups. The text discusses key physical, socioeconomic, and emotional factors that influence a particular generation's behavior or profile.''
Defining Markets, Defining Moments explains the author's concept of cohort marketing,'' an extremely focused approach of generational marketingthat enables managers, salespeople, and marketing specialists to understand and predict a generation's particular attitudes, desires, preferences and buying behaviors -- even when they enter new lifestages. The book outlines the seven generational groups that are currently affecting the marketplace -- and the new ones that are emerging. And it presents new marketing models and practical advice, based on the author's experience with Fortune 500 companies, for tapping the minds, and pocketbooks, of various age groups. The text discusses key physical, socioeconomic, and emotional factors that influence a particular generation's behavior or profile.''
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- Taal
- en
- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 01 december 2001
- Aantal pagina's
- 384
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Geoffrey E. Meredith
- Tweede Auteur
- Geoffrey E. Meredith
- Hoofduitgeverij
- John Wiley &Amp; Sons
Overige kenmerken
- Verpakking breedte
- 165 mm
- Verpakking hoogte
- 31 mm
- Verpakking lengte
- 242 mm
- Verpakkingsgewicht
- 680 g
EAN
- EAN
- 9780764553943
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