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Design a Better Business

New Tools, Skills, and Mindset for Strategy and Innovation

  • Engelstalig
  • 272 pagina's
  • 9781119272113
  • september 2016
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A roadmap to innovation with the tools to make it happen Design Better Business provides a toolbox and many practical examples for business leaders looking to solidify their vision into actionable strategy. Designed as a follow-up to Business Model Generation, this book contains more tools, skills, and experiences to help you lay out a clear map for your company's success. Visual techniques, applicable to any size business, guide you step-by-step through the stumbling blocks to help you apply the right tools and skills in a systematic fashion, and expert perspectives give you the insight you need to set yourself up for success. Learn how to implement a time-tested, evidence-based process for continuous innovation in which your vision for the future is turned into actionable strategy in order to create better business outcomes. Today's businesses must be cutting-edge—if not in product, at least in strategy. The increasing pace of change and the evolution of the customer demands constant attention to the way you do business. This book gives you the tools you need to consistently test, plan, and improve your business model to stay ahead of the curve.
  • Design your own business strategy based on your own vision
  • Apply the skills and tools that lead to favorable outcomes
  • Solve common strategic issues with step-by-step guidance
  • Help your teams deliver better and better results
Business Model Generation showed business leaders around the world a new way of bringing better strategy to life. This book digs deeper into the process with a wealth of ideas, skills, and tools that streamline the process and allow you to focus on results. Empower your team, your company, and yourself to deliver even more with the Design Better Business.


This book is visually appealing and the design, illustrations and layout of the pages draw the reader in and make the journey of reading the book so interesting and informative. This book is a must read for anyone contemplating starting a business. (Management Services, June 2017) The world around you - and your business - is filled with uncertainty. But, within that uncertainty exist enumerable opportunities to design (or redesign) game-changing businesses. These opportunities are there for the taking, if you know how to look for them. � Design A Better Business The beauty of taking a design approach is that everything starts with the human factor. You base your entire discovery process on a real need about real people. If you try to build a business that's not grounded on that, you're building the business on sand. � Corey Ford, Founder and Managing Director, Matter Ventures Designers learn that you don't have to wait for someone else to make changes. In the context of sustainability and resource scarcity, we need 6 billion more people that think like this to make positive change. Let's introduce the design process to education, in kindergarten and on up. Somewhere between kindergarten and twelfth grade, we tell them that they can't do this anymore. � Nathan Shedroff, Founding Director, Design MBA Program Using the 5 bold steps vision we were able to co-create our strategy on a page, linking the purpose and vision to clear strategic priorities provided clear direction, and ensured that everyone across the bank would interpret and explain the strategy consistently. That strategy on a page still guides us today. � Dorothy Hill, VP, Strategy, ING Bank Taking advantage of our innate ability to see - both with our eyes and with our mind's eye - in order to discover ideas that are otherwise invisible, develop those ideas quickly and intuitively, and then share those ideas with other people in a way they simply get. Welcome to a whole new way of looking at design in business. � Dan Roam, Author, The Back of the Napkin Story has become a buzzword, but that's just story with a little s. What I'm talking about is story with a big S : the art of communicating your ideas using a persuasive narrative structure. It's a story that has a beginning, middle, and end, and uses dramatic principles of tension and contrast to move your audience to a different state of thinking, feeling, and acting. � Nancy Duarte, Author, Founder, CEO, Duarte Design Nowadays an increasing number of business schools are teaching business model innovation as well as the tools for design and innovation. But we are still very much at the start. � Alexander Osterwalder, Co-Founder Strategyzer, Lead Author of Business Model Generation and Value Proposition Design

Reviews Design a Better Business

  • Toegankelijk
  • Inspirerend
  • Praktisch
  • Compleet
  • Mooi vormgegeven
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  • Een van de referentiewerken voor design thinking
    • visueel
    • Overzichtelijk
    • duidelijk

    Over het onderwerp design thinking en de verschillende methoden, onderdelen en tools zijn veel boeken geschreven. Het hele startupklimaat heeft de interesse en het aantal werken alleen maar doen toenemen. Design a Better Business verdient zeker een plek als referentiewerk. Het geeft een heel overzichtelijk beeld en rijkt een goede methode aan. Dit boek heeft geen pretentie om het wiel opnieuw uit te vinden maar bundelt de ‘best of’ die al beschikbaar is, past de concepten toe in hun methode en vult aan met (eigen) voorbeelden en tools. Design a Better Business is alleen maar het begin. Om in de bovenste lade van je bureau te bewaren.

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  • Fantastisch
    • Toegankelijk
    • Inspirerend
    • Praktisch
    • Compleet
    • Mooi vormgegeven
    Toon alle punten Toon alleen de eerste 3 punten

    Zo simpel dat je collega's denken dat je gek bent maar zo effectief dat je concurrentie je niet eens in de gaten heeft voordat het te laat is.

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Patrick van der Pijl Justin Lokitz
Erik Van der Plujm Lisa Kay Solomon Maarten van Lieshout
Lieshout, Maarten van Pluijm, Erik van der
17x245x188 mm
696,00 gram
september 2016

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Studieboek of algemeen
Algemene boeken
Type boek
Handboeken & Naslagwerken
Bindwijze: Paperback
25, 99
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