Design Thinking For Strategic Innovation What They Can't Teach You at Business or Design School

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  • Engels
  • Paperback
  • 9781118620120
  • 24 september 2013
  • 210 pagina's
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Samenvatting

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix.

BUSINESS AS USUAL IS DONE FOR.

As technological innovation has accelerated, people, communities, and organizations have become more connected than ever before. We talk more, share more, and expect more. This disruption has changed the way consumers do business. We watch iPads—not TV. We don't believe the hype. We shop online—not in stores.

We don't want to eat junk ingredients. We want what we want when we want it—and at the price we want it.

In this environment, the traditional ways of running a business just won't work anymore.

Enter design thinking.

Design Thinking for Strategic Innovation explains how design thinking can bring about creative solutions to solve complex business problems. Through real life examples, it shows how design thinking has been applied across different industries and contexts. An essential guide for any business seeking to use design as a problem-solving tool, Design Thinking for Strategic Innovation offers a methodology to transform companies and cultures.

YOU'LL LEARN:

  • How to apply design thinking to your long-range planning
  • Why every future business leader needs to be a good design thinker
  • The 10 design thinking principles that redefine business management
  • Design thinking framework tailored to the eight key challenges that businesses face
  • How to create a design thinking culture within your company

Hiring design thinkers is not enough. Discover how to build design thinking into your organization's DNA. Revolutionize your approach to solving your business's greatest challenges with the power of Design Thinking for Strategic Innovation.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
24 september 2013
Aantal pagina's
210
Illustraties
Nee

Betrokkenen

Hoofdauteur
Idris Mootee
Hoofduitgeverij
John Wiley & Sons Inc

Overige kenmerken

Extra groot lettertype
Nee
Product breedte
188 mm
Product hoogte
28 mm
Product lengte
235 mm
Studieboek
Ja
Verpakking breedte
195 mm
Verpakking hoogte
18 mm
Verpakking lengte
210 mm
Verpakkingsgewicht
613 g

EAN

EAN
9781118620120

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  • First steps in design thinking

    Positieve punten

    • Toegankelijk
    • Praktisch
    • leuke illustraties

    Gebruik dit boek als een instap in de inzichten van DESIGN THINKING

    Vond je dit een nuttige review?
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