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Does It Work 10 Principles for Delivering True Business Value in Digital Marketing

Name: Does It Work
Author: Shane Atchison

Auteur: Shane Atchison

Taal: Engels

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Uitgever: McGraw-Hill

Auteur: Shane Atchison Jason Burby

Engels
Hardcover
9780071847865
16 juni 2015
355 pagina's

Alle productspecificaties

Samenvatting

"As practical as a roadmap . . . it’s a book that encourages leaps of imagination."
--from the foreword by Sir Martin Sorrell, CEO, WPP

"An exceptional guide on how to drive results and make a difference in the ever-changing marketing industry. The principles in Does it Work? . . . will have a hugely transformative impact on how you do business."
--Carolyn Everson, Vice President, Global Marketing Solutions, Facebook

"In a world with an abundance of data, much of it free, it is remarkable that creativity and business profits are primarily faith-based. Jason and Shane ride to our rescue in Does it Work? with ten illuminating principles that will transform your ability to leverage the Big Data opportunity."
--Avinash Kaushik, Marketing Evangelist, Google & Market Motive, and author of Web Analytics 2.0

"Highly approachable, pithy, real and very engaging. Does it Work? is also perfect for any level of experience with actionable insights for strategy development and executional excellence."
--Kieran Hannon, CMO, Belkin International

'A yellow brick road of thinking that can help leading marketers take on the fragile balance between the art and the science of digital marketing."
--Michael Kotick, Brand Director, Nestlé Purina North America

"Over the years, I've worked with countless marketers who try to measure everything just because they can. Does it Work? brings into sharp focus the only real metric that matters."
--Josh James, founder and CEO, Domo

As Global CEO of POSSIBLE, Shane Atchison leads the company's long-term strategic vision, helping businesses and nonprofit organizations realize the potential of digital technology. Shane has also written extensively on the industry in forums as diverse as Fortune.com, Fast Company, and LinkedIn Today.
Jason Burby serves as the CEO of the Americas for POSSIBLE. With 20 plus years of experience in digital strategy, he is known as a passionate advocate for using data to inform digital strategies and inspire creative ideas that really work.

Productspecificaties

Inhoud

Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 16 juni 2015
Aantal pagina's: 355
Illustraties: Nee

Betrokkenen

Hoofdauteur: Shane Atchison
Tweede Auteur: Jason Burby
Hoofduitgeverij: McGraw-Hill

Overige kenmerken

Editie: ed
Extra groot lettertype: Nee
Product breedte: 127 mm
Product hoogte: 25 mm
Product lengte: 203 mm
Studieboek: Ja
Verpakking breedte: 162 mm
Verpakking hoogte: 237 mm
Verpakking lengte: 32 mm
Verpakkingsgewicht: 599 g

EAN

EAN: 9780071847865

Je vindt dit artikel in

Categorieën: Managementboeken

Sales & Marketing

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Beschikbaarheid: Leverbaar
Studieboek of algemeen: Algemene boeken

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