Brian Tracy (born January 5, 1944) is a Canadian-American motivational public speaker and self-development author. He is the author of over seventy books that have been translated into dozens of languages. His popular books are Earn What You’re Really Worth, Eat That Frog!, and The Psychology of Achievement.
Using "eat that frog" as a metaphor for tackling the day's most challenging task, Tracy shows readers how to zero in on these critical tasks and organize their time. He details 21 practical, doable steps to stop the procrastination treadmill and get more of the important tasks done.