Essentials of Corporate Communication

Implementing Practices for Effective Reputation Management

  • Engels
  • 1e druk
  • 9780415328265
  • februari 2006
  • Hardcover
  • 328 pagina's
Alle productspecificaties

Samenvatting

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication.


The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation.


Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Verschijningsdatum
februari 2006
Druk
1e druk
Aantal pagina's
328 pagina's
Illustraties
Met illustraties
ISBN13
9780415328265

EAN

EAN
9780415328265

Overige kenmerken

Extra groot lettertype
Nee

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Studieboek of algemeen
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Onderwerp
Businessstrategie, Sales & Marketing
Type boek
Handboeken & Naslagwerken
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46, 99
8 - 9 dagen Tooltip
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