Everybody Writes Your Go-To Guide to Creating Ridiculously Good Content

Everybody Writes
  • Engels
  • Hardcover
  • 9781118905555
  • Druk: 1
  • november 2014
  • 320 pagina's
Alle productspecificaties


Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt...does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content whether you're a big brand or you're small and solo. Sections include: * How to write better. (Or, for adult-onset writers : How to hate writing less.) * Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) * Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. * Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. * Things Marketers Write : The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. * Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.



november 2014
Afmeting: 22,9 x 15,2 x 3 cm
Aantal pagina's
320 pagina's


Ann Handley Vahe Habeshian
John Wiley & Sons Inc



Overige kenmerken

Extra groot lettertype
530 g
Verpakking breedte
161 mm
Verpakking hoogte
32 mm
Verpakking lengte
239 mm

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van de 5
3 reviews
  • échte tip voor marketeers, ondernemers, etc.
    • Inspirerend
    • Compleet
    • verhalend
    • begrijpbaar
    • herkenbare voorbeelden
    Toon alle punten Toon alleen de eerste 3 punten

    Een échte tip voor iedereen die te maken heeft met content creatie en het schrijven voor communicatie uitingen. Met jaren ervaring in marketing ben ik altijd sceptisch over 'self-proclaimed' experts (ook al raad zij dit soort woorden af) maar alles is goed onderbouwd en begrijpbaar geschreven. Als je goed wilt leren schrijven is dit een goed boek om mee te beginnen.

  • Informative and Clear
    • Praktisch
    • Compleet

    This book is clear and provides very interesting and useful examples for technical and business writing.

  • Everybody Writes is een must read
    • Praktisch
    • Compleet
    • vlot leesbaar

    Dit boek is een absolute must read, zowel voor beginnende als ervaren schrijvers. Vlot geschreven, zelfs al gaat het over grammatica. Topboek, basisboek.

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