Festival and Special Event Management 5E

Festival and Special Event Management 5E
  • Engels
  • Paperback
  • 9781742164618
  • Druk: 5th Edition
  • september 2010
  • 400 pagina's
Alle productspecificaties

Samenvatting

Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management.

The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
5th Edition
Verschijningsdatum
2010-09-01
Afmetingen
24,2 x 17,8 x 3,6 cm
Aantal pagina's
400 pagina's
Illustraties
Nee

EAN

EAN
9781742164618

Overige kenmerken

Extra groot lettertype
Nee
Oorspronkelijke releasedatum
2010-09-01
Thema Subject Code
KJ

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