Food design is innovative exploration and definition of everything that concerns food: production, distribution, indentity, enjoyment, nutrition and digestion. Katja Gruijters is a Dutch pioneering food designer. She focuses on new opportunities with regard to health, quality, seductiveness, honesty and particularly waste reduction. This book presents a selection of her work against the background of the current state of food affairs. Katja Gruijters develops concepts on her own initiative and she gets commisions from various institutions and food enterprises. Katja Gruijters Food Design is intended to inspire professionals and students in the grand universe of food creation.
As food becomes increasingly central in how we imagine ourselves and the world, it is inevitable that design expands its sphere of interest and practical applications to food. Food Design is a stimulating addition to this conversation. Its subtitle, Exploring the Future of Food, excludes nostalgia and luddist perspectives from being considered as effective tools to make our food system better. Technology is not considered an enemy, but rather a possible collaborator... -- Fabio Parasecola The Huffington Post