Frenemies EBOOK Tooltip The Epic Disruption of the Ad Business (and Everything Else)

Auteur: Ken Auletta
Taal: Engels
  • bol.com Kobo LeesappEbooks lezen is heel makkelijk. Na aankoop zijn ze direct beschikbaar op je Kobo e-reader en op je smartphone of tablet met de gratis bol.com Kobo app.

Auteur: Ken Auletta
Uitgever: Penguin Books
  • Engels
  • E-book
  • 9780735220874
  • juni 2018
  • Adobe ePub
Alle productspecificaties

Ken Auletta

Ken Auletta has written the “Annals of Communications” column and profiles for The New Yorker since 1992. He is the author of eight books, including Three Blind Mice, Greed and Glory on Wall Street, and World War 3.0. In naming him America’s premier media critic, the Columbia Journalism Review said, “No other reporter has covered the new communications revolution as thoroughly as has Auletta.” He lives in Manhattan with his wife and daughter.

Samenvatting

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled


Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women--though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar.


Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many ''frenemies,'' a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary former head of WPP, the world's largest ad agency holding company; while others play nice with Facebook and Google, he rants, some say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of the media agency GroupM, the most powerful media agency, but like all media agencies it is staring into the headlights as ad buying is more and more done by machine in the age of Oracle and IBM. We see the world from the vantage of its new powers, like Carolyn Everson, Facebook's head of Sales, and other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them. We also peer into the future, looking at what is replacing traditional advertising. And throughout we follow the industry's peerless matchmaker, Michael Kassan, whose company, MediaLink, connects all these players together, serving as the industry's foremost power broker, a position which feasts on times of fear and change.


Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.

Recensie(s)

* Auletta works hard to get us to care about the fate of ad folks, despite our diminished interest in them or our distaste for what they do, because of their essential role as suppliers of the dollars that fuel the media ecosystem. If you follow the money, he writes, you'll understand the importance of advertising and the significance of the threats against it, and maybe value it more, or at least disdain it less. New York Times * [A] timely dive into an industry in tumult ... Auletta, a veteran New York writer who has covered both Wall Street and the media for decades, does a remarkable job of digging into the personalities and the covert deals. Financial Times * This is an insightful, well-observed, colourful book that should be essential reading for anyone who is interested in the advertising industry Campaign * Now more than ever, advertising is the lifeblood that sustains most journalism, television, and entertainment. But with the advent of Google, Facebook, and other digital players, the advertising industry is being fundamentally disrupted. Ken Auletta brilliantly chronicles this drama with his usual combination of behind-the-scenes reporting filled with colorful characters, surprising revelations, and judicious insights. This riveting book shows again why Auletta is the premier reporter of our era on the fascinating and ever-changing worlds of communications and media. Walter Isaacson * Intelligent and well researched, Auletta's lively survey serves as an excellent primer to a brave new world. Publishers Weekly * Astute, colorful, fully informed... An important if utterly disquieting book. Booklist * A bright, informative take on an industry in turmoil. Kirkus Reviews

Lees de eerste pagina's

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
E-book
Verschijningsdatum
juni 2018
Ebook formaat
Adobe ePub
Illustraties
Nee

Betrokkenen

Auteur
Ken Auletta
Uitgever
Penguin Books

Lees mogelijkheden

Lees dit ebook op
Desktop (Mac en Windows) | Kobo e-reader | Android (smartphone en tablet) | iOS (smartphone en tablet) | Windows (smartphone en tablet) | Overige e-reader

EAN

EAN
9780735220874

Overige kenmerken

NUR code
803
Subtitel
The Epic Disruption of the Ad Business (and Everything Else)
Thema Subject Code
KJSA

Je vindt dit artikel in

Categorieën
Taal
Engels
Studieboek of algemeen
Algemene boeken
Boek, ebook of luisterboek?
Ebook
Nog geen reviews
5 99
Direct beschikbaar
Verkoop door bol.com
  • E-book is direct beschikbaar na aankoop
  • E-books lezen is voordelig
  • Dag en nacht klantenservice
  • Veilig betalen

Alle bindwijzen en edities (7)

  • 5,99
    Direct beschikbaar
  • 16,99
    Direct beschikbaar
  • 21,98
    Direct beschikbaar
  • 13,99
    Uiterlijk 11 februari in huis Tooltip
  • 13,99
    Uiterlijk 30 januari in huis Tooltip
  • 25,00
    Uiterlijk 4 februari in huis Tooltip
  • 30,99
    2 - 3 weken Tooltip