From selling to co-creating New Trends, Practices and Tools to Upgrade your Sales Force

Auteur: Régis Lemmens
Taal: Engels
Boek omdraaien
  • Engels
  • Paperback
  • 9789063693510
  • Druk: 1
  • maart 2014
  • 256 pagina's
Alle productspecificaties

Samenvatting

This is a groundbreaking book that identifies the current and future trends in sales. It is based on 100+ interviews with senior sales executives and sales experts from the corporate industry and academia across central Europe, the UK and the USA. This research was supported by TiasNimbas Business School, Cranfield University and the Sales Management Association in the Netherlands. The book poses the question: What if there was a way that sales forces could help their organization to stay ahead of the competition and innovate? Many organizations featured in this book find ways to do just that. Would you like to know about their practices, methods and how they are preparing themselves for the future? Meet some of the companies that have moved from Selling to Co-Creating. Explore how they have been able to develop new, innovative and sometimes highly successful products and services by using their sales force strategically. Learn how their sales forces have built new collaborative relationships with their customers ahead of their competitors. To help you achieve your transformation from Selling to Co-Creating, the authors have included a visual framework, cases and tools to use in your own organization.
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Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
1
Verschijningsdatum
maart 2014
Afmetingen
21,5 x 21,4 x 2,2 cm
Aantal pagina's
256 pagina's
Illustraties
Met illustraties

Betrokkenen

Auteur
Régis Lemmens Bill Donaldson
Co-auteur
Bill Donaldson
Uitgever
BIS Publishers BV

EAN

EAN
9789063693510

Overige kenmerken

Extra groot lettertype
Nee
NUR code
802
Subtitel
New Trends, Practices and Tools to Upgrade your Sales Force

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