Gaining Momentum Managing The Diffusion Of Innovations

Taal: Engels
Gaining Momentum
  • Engels
  • Hardcover
  • 9781848163546
  • augustus 2010
  • 448 pagina's
Alle productspecificaties

Samenvatting

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.
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Productspecificaties

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Taal
Engels
Bindwijze
Hardcover
Verschijningsdatum
augustus 2010
Aantal pagina's
448 pagina's
Illustraties
Nee

Betrokkenen

Redacteur
Tidd, Joe
Uitgever
Imperial College Pr

EAN

EAN
9781848163546

Overige kenmerken

Extra groot lettertype
Nee
NUR code
802
Subtitel
Managing The Diffusion Of Innovations

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