Geschreven bij Growth Hacker Marketing
This book simply is indispensable in every new entrepreneur/marketer's tool kit. The paradigm shift Ryan Holiday shares with us is one that changed the way I will look to any business from now on.
Simply stated, old marketing techniques (as billboards, TV commercials, ...) are extremely expensive, and INeffective. You can't track the amount of people who bought your product after seeing the billboard.
But you can, however, shift to the growth hacker mindset, where marketing & product development go together as the most modern, cheap, effective & measurable marketing techniques are found in the world of e-commerce. Mold your product to have a perfect market fit & that every user becomes a marketer of your product. Very helpful, indeed!