Hatching the Big Green Egg

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Auteur: Ed Fisher
  • Engelstalig
  • 9781936529797
  • november 2011
  • ePub met kopieerbeveiliging (DRM) van Adobe
Alle productspecificaties

Samenvatting

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Here's how Big Green Egg founder Ed Fisher made a weird-looking grill the fastest-growing product in the barbecue industry: He started with the right product. Then he found its flaws and fixed them. He joined hands with the right partners and never stopped coddling customers. Finally, he let the ideas for promotion flow. If you have a similar quirky product, you can make it work, too.

Back in 1974, I came across a new product that I knew was a winner: a unique barbecue grill that can cook everything from steaks and whole turkeys to pizza, cherry pie, and low-and-slow brisket. The meat keeps its natural flavor and comes out unbelievably tender and juicy.

Unfortunately, there were several problems when it came to marketing the grill. To begin with, it looked completely different from any other grill, like an egg standing on its chopped-off end. It was made of Japanese ceramic that goes back 3,000 years. And it was green.

Productspecificaties

Auteur
Ed Fisher
Taal
Engels
Formaat Tooltip
ePub met kopieerbeveiliging (DRM) van Adobe
Verschijningsdatum
november 2011
ISBN13
9781936529797

Je vindt dit boek in

Categorieën
Studie of Management
Managementboek
Wat mag het kosten?
Tot € 10
Uitvoering
Ebook
Verschijningsjaar
2011

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