In the Plex How Google Thinks, Works, and Shapes Our Lives

In the Plex
Afbeelding 1 van 12
Auteur: Steven Levy
  • Engels
  • Hardcover
  • 9781416596585
  • Druk: 1
  • mei 2011
  • 432 pagina's
Alle productspecificaties

Steven Levy

Steven Levy is the author of Hackers, which has been in print for more than fifteen years, as well as Insanely Great: The Life & Times of Macintosh, the Computer That Changed Everything. He is also Newsweek's chief technology writer and has been a contributing writer to Wired since its inception. He lives in New York City with his wife and son.

Samenvatting

It is best known for its search engine, but as Steven Levy explains, Google's ambitions go far beyond internet searching. It has moved into mobile phones, computer operating systems, television, and is the most powerful company in the advertising business. Its advertising business produces revenues so substantial that the company has no difficulty funding all its other projects. The company has an unusual corporate culture, which Levy describes. The founders are often seen on Rollerblades, there are exercise breaks for employees and certain foods are either free or minimally priced. There is simultaneously an atmosphere of seriousness and playfulness. What role this corporate culture plays in the company's success is one question that In the Plex will address. For example, every Googler has 20% time -- employees are allowed to spend 20% of their time on projects of their own devising. No manager can prevent this. Some successful corporate businesses have come from 20% time. Levy provides the background on Google's decision to enter the Chinese market, a decision that was controversial within the company at the time and which has recently made news as Google threatens to withdraw from China. He explains how cloud computing is the next frontier for Google, and he takes the reader into product development, including products that should be reaching market around the time the book is published. He explains what Google is doing to counter the rise of social networks such as Facebook (Google has its own social network), real-time competitors such as Twitter, and the looming risk of government regulation because of its dominance of the internet.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Druk
1
Verschijningsdatum
mei 2011
Afmetingen
Afmeting: 24,4 x 16,7 x 4,2 cm
Aantal pagina's
432 pagina's
Illustraties
Nee

Betrokkenen

Auteur(s)
Steven Levy
Uitgever
Simon & Schuster

EAN

EAN
9781416596585

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
736 g
Studieboek
Ja
Verpakking breedte
167 mm
Verpakking hoogte
42 mm
Verpakking lengte
249 mm

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