Information Technology and Other Technologies for Small and Medium-Sized Businesses A Guide and Reference for Business Owners and Managers

In this book, you will discover how the right technology can help your small or medium-sized business operate more efficiently in every area – operations, sales and marketing, customer service, and more. You’ll learn how to use technology to increase productivity, efficiency, and revenue and decrease expenses. Based on real-world solutions and written in plain English (non-technical), this book was written for business owners and managers. You will learn about the following topics:• What hardware and software your business needs and how to purchase it• How to maintain your computer network• How to protect your network from various threats• How to protect your business with backup and disaster recovery planning• Productivity applications including email, office suite, collaboration, time-tracking, project management, etc.• Business applications, such as ERP, CRM, customer service, and more• Technology for sales and marketing, including email marketing, blogs, Pay-per-click, etc.• Website and Search Engine Optimization (SEO)• How to use social media – Facebook, Twitter, LinkedIn, Google+, Instagram, and all the major platforms• Cloud computing and how it can help your business• Mobile device management• The advantages of using Internet Telephony (VOIP) instead of a traditional telephone service• And so much more…