Innovation at the Base of Pyramid How Tata and Godrej tap the poor

Taal: Engels
Innovation at the Base of Pyramid
  • Engels
  • Paperback
  • 9783639336498
  • maart 2011
  • 96 pagina's
Alle productspecificaties

Samenvatting

Over the past decade, business visionaries have maintained that the low-income 'Base of Pyramid' ('BOP') is the world's largest and fastest growing segment. Multinational Corporations (MNCs) have increasingly turned to the BOP in an attempt to exploit tremendous business opportunities as middle and high-income markets become overly saturated. However, the BOP is not a low-hanging fruit. The needs of consumers at the base of the pyramid completely differ from those at the top, thus forcing companies to rethink their traditional ways of serving consumers. Rethinking means innovating products, technologies and business models. Some MNCs have achieved success by providing products that are innovative, inexpensive and easy to use. This work presents the 'Base of Pyramid' and innovation concepts relevant to our case study. The crux is centred on two pioneering products launched by Indian MNCs: 'Tata Swach', Tata's nano-tech water filter and 'Chotukool', Godrej's mini-fridge. This work attempts to answer the following: How and why do Tata and Godrej innovate for the BOP? What is their business model? What is their true motivation to tap the BOP?

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Verschijningsdatum
2011-01-01
Aantal pagina's
96 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Cornelius Roschanek Danya Li Churanek
Co-auteur
Danya Li Churanek
Uitgever
Vdm Verlag

EAN

EAN
9783639336498

Overige kenmerken

Extra groot lettertype
Nee
NUR code
781
Oorspronkelijke releasedatum
2011-03-02
Subtitel
How Tata and Godrej tap the poor
Thema Subject Code
KJ

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