Insanely Simple

The Obsession That Drives Apple's Success

Auteur: Ken Segall
Uitgever: Penguin Books UK
  • Engelstalig
  • 256 pagina's
  • 9780670921195
  • april 2013
Alle productspecificaties

Samenvatting

'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains'
Steve Jobs, BusinessWeek, May 25, 1998

To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory.

As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.

Productspecificaties

Auteur
Ken Segall
Taal
Engels
Afmetingen
16x198x129 mm
Gewicht
181,00 gram
Verschijningsdatum
april 2013
ISBN10
067092119X
ISBN13
9780670921195

Je vindt dit boek in

Categorieën
Studie of Management
Managementboek
Uitvoering
Boek
Verschijningsjaar
2013
Verschijningsvorm
Paperback

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