On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you.
This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters
Web content is an increasingly important asset. It helps sell
products and deliver services. From travel companies to software
companies, from universities to governments, it's something that has to
be got right.
Content-not fancy graphics-sells your product on your website. Read this book and apply it. We did . Maurice Coleman, Head of Commercial Strategy, Aer Lingus Gerry McGovern's Killer Web Content is a must read for marketing and communications professionals who crave the ultimate results for their online presence. Not only is Killer Web Content educational and informational, it's an entertaining and useful collection of tips and techniques where you'll find both insight and inspiration to create web sites that talk to your audience in a language they want to hear. Karen O'Brien, Siemens Corporation. Manager, Web Content An easy read and I would recommend it as a helpful guide for anyone who wishes to conduct a critical audit of their internet presence... A sleeves-rolled-up, helpful book that tells you that a website is a specialised publication that requires just as much editorial care as a newspaper or magazine. Financial World (December 2006) 'This short, sparky primer uncovers value in a neglected business asset.' Director (January 2007)