Killer Web Content

Make the Sale, Deliver the Service, Build the Brand

  • Engels
  • 1e druk
  • 9780713677041
  • november 2006
  • Paperback
  • 224 pagina's
Alle productspecificaties

Samenvatting

On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: * provide visitors to their website with the right content at just the right time * write compelling Web content that users really respond to and want more of * make sure their website has the best possible chance of getting into the first page of search results * understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sell products and deliver services. From travel companies to software companies, from universities to governments, it's something that has to be got right.

Recensie(s)

Content-not fancy graphics-sells your product on your website. Read this book and apply it. We did . Maurice Coleman, Head of Commercial Strategy, Aer Lingus Gerry McGovern's Killer Web Content is a must read for marketing and communications professionals who crave the ultimate results for their online presence. Not only is Killer Web Content educational and informational, it's an entertaining and useful collection of tips and techniques where you'll find both insight and inspiration to create web sites that talk to your audience in a language they want to hear. Karen O'Brien, Siemens Corporation. Manager, Web Content An easy read and I would recommend it as a helpful guide for anyone who wishes to conduct a critical audit of their internet presence... A sleeves-rolled-up, helpful book that tells you that a website is a specialised publication that requires just as much editorial care as a newspaper or magazine. Financial World (December 2006) 'This short, sparky primer uncovers value in a neglected business asset.' Director (January 2007)

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Verschijningsdatum
november 2006
Druk
1e druk
Afmetingen
23,3 x 17 x 1,4 cm
Aantal pagina's
224 pagina's
Illustraties
Nee
ISBN13
9780713677041

Betrokkenen

Auteur
Gerry Mcgovern
Uitgever
Bloomsbury Publishing Plc

EAN

EAN
9780713677041

Overige kenmerken

Extra groot lettertype
Nee

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