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Landing Page Optimization 2nd The Definitive Guide to Testing and Tuning for Conversions

Name: Landing Page Optimization 2nd
Author: Tim Ash

Auteur: Tim Ash

Taal: Engels

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Auteur: Tim Ash Maura Ginty

Co-auteur: Rich Page Maura Ginty

Engels
Paperback
9780470610121
13 april 2012
480 pagina's

Alle productspecificaties

Samenvatting

A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate.

OPTIMIZE YOUR LANDING PAGES AND SEND PROFITS SOARING

"I love it when someone who's obviously a true expert shares almost everything he knows. I can't believe the amount of useful information and actionable insights Tim has crammed in here." Steve Krug, Author of Don't Make Me Think

"Tim has figured out what so many people don't understand: your website can (and should) get better. Every single day." Seth Godin, Author of Meatball Sundae

"Tim's Landing Page Optimization is a must-have for your bookshelf." Bryan Eisenberg, New York Times and Wall Street Journal bestselling author

"Buy this book. Go rock it!" Avinash Kaushik, Digital Marketing Evangelist at Google and author of Web Analytics 2.0

"This is the best business-focused, measurement-based guide to website design I have seen." Don Norman, Cofounder of Nielsen Norman Group and author of Living with Complexity

How much more money could you be making with better website and landing page design? The latest edition of this bestselling guide shows you step by step how to test and tune landing pages and dramatically improve your bottom line.

With more than 150 pages of new material, this ultimate marketer's resource is packed with practical strategies and tips, as well as eye-opening case studies. Transform your site as you learn how to:

Identify mission-critical parts of your website and their true economic value
Define important visitor classes and key conversion tasks
Avoid the seven deadly sins of landing page design
Deploy powerful neuromarketing techniques to persuade people and move them to act
Make use of best practices for e-commerce and lead generation
Uncover problems with your page and decide which elements to test
Understand the power and limitations of common optimization testing approaches
Develop an optimization action plan and get buy-in from all key players

Productspecificaties

Inhoud

Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 13 april 2012
Aantal pagina's: 480
Illustraties: Nee

Betrokkenen

Hoofdauteur: Tim Ash
Tweede Auteur: Maura Ginty
Co Auteur: Maura Ginty
Hoofduitgeverij: WILQ

Overige kenmerken

Editie: 2
Extra groot lettertype: Nee
Product breedte: 180 mm
Product hoogte: 31 mm
Product lengte: 229 mm
Studieboek: Ja
Verpakking breedte: 185 mm
Verpakking hoogte: 30 mm
Verpakking lengte: 234 mm
Verpakkingsgewicht: 1081 g

EAN

EAN: 9780470610121

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Categorieën: Computers & Informatica

Programmeren

Web programmeren

Boeken
Taal: Engels
Beschikbaarheid: Leverbaar
Boek, ebook of luisterboek?: Boek
Studieboek of algemeen: Algemene boeken

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