Marketing 3.0

From Products to Customers to the Human Spirit

Marketing 3.0

Samenvatting

  • Engelstalig
  • 208 pagina's
  • 9780470598825
  • mei 2010
Alle productspecificaties

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. * Explains the future of marketing, along with why most marketers are stuck in the past * Examines companies that are ahead of the curve, such as S. C. Johnson * Kotler is one of the most highly recognized marketing gurus, famous for his 4 P's of Marketing In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Recensie(s)


he [Kotler] sees that a new era of marketing is evolving. Customers have grown more knowledgeable. (B2B Marketing Magazine, October 2010).

Productspecificaties

Auteur Philip Kotler, Hermawan Kartajaya
Co-auteur Iwan Setiawan
Soort Met illustraties
Taal Engels
Afmetingen 20x236x161 mm
Gewicht 392,00 gram
Verschijningsdatum mei 2010
Druk 1
ISBN10 0470598824
ISBN13 9780470598825

Je vindt dit boek in

Categorieën Marketing & Communicatie > Algemeen
  Economie & Bedrijf > Sales
Verschijningsjaar 2010
Type boek Boek
Verschijningsvorm Hardcover
Studie of Management Managementboek

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