Gratis verzending vanaf 20 euro, gratis retourneren, bezorging waar en wanneer je wilt met   artikelen*

Marketing 3.0

From Products to Customers to the Human Spirit

  • Engelstalig
  • 208 pagina's
  • 9780470598825
  • mei 2010
Alle productspecificaties

Samenvatting

Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
  • Explains the future of marketing, along with why most marketers are stuck in the past
  • Examines companies that are ahead of the curve, such as S. C. Johnson
  • Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"
In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Recensie(s)

he [Kotler] sees that a new era of marketing is evolving. Customers have grown more knowledgeable. (B2B Marketing Magazine, October 2010).

Productspecificaties

Auteur
Philip Kotler Hermawan Kartajaya
Co-auteur
Iwan Setiawan
Soort
Met illustraties
Taal
Engels
Afmetingen
20x236x161 mm
Gewicht
392,00 gram
Verschijningsdatum
mei 2010
Druk
1
ISBN10
0470598824
ISBN13
9780470598825

Je vindt dit boek in

Categorieën
Uitvoering
Boek
Select ledenvoordeel
Gratis verzending
Studie of Management
Managementboek

Reviews Marketing 3.0

Zeer goed Goed Gemiddeld Onvoldoende Slecht

Voor dit artikel zijn er nog geen reviews geschreven. Schrijf nu zelf de eerste review.

18, 92
Adviesprijs€ 19,99
Je bespaart 5%
1 - 2 weken Tooltip
8.0
Verkoop door Books2Anywhere
  • Bestellen en betalen via bol.com
  • Gratis verzending
  • 14 dagen bedenktijd
  • Gratis retourneren
Andere verkopers (6)
Snelste levering
6 - 7 dagen
Snelste levering
Tweedehands
vanaf € 10,45
Tweedehands

Vaak samen gekocht

Vragen en antwoorden

Over dit artikel zijn nog geen vragen gesteld.