Marketing and Entrepreneurship Strategies Of Ethnic Minority Businesses in the UK

Auteur: Olusola Osineye
Taal: Engels
Marketing and Entrepreneurship Strategies
  • Engels
  • Paperback
  • 9783847304630
  • januari 2012
  • 104 pagina's
Alle productspecificaties

Samenvatting

The purpose of this paper was to investigate the business practices of Afro- Caribbean (ACB) ethnic minority entrepreneurs in the UK, with specific focus on their entrepreneurship and marketing activities. Additionally, the influence of the entrepreneurs' educational background and the sector of operation were also evaluated. Analyses of the findings obtained through electronic and mail questionnaires from twenty-seven (27) ACB small business owners indicate that their marketing activities involved the use of both transactional and relational strategies. With respect to their entrepreneurship practices, the results revealed that the ACB business owners preferred the niche minority market. It was also found that the marketing strategies adopted were influenced by the entrepreneurs' educational background and the sector of operations.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Verschijningsdatum
2012-01-31
Aantal pagina's
104 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Olusola Osineye
Uitgever
Lap Lambert Academic Publishing

EAN

EAN
9783847304630

Overige kenmerken

Extra groot lettertype
Nee
NUR code
786
Oorspronkelijke releasedatum
2012-01-31
Subtitel
Of Ethnic Minority Businesses in the UK
Thema Subject Code
KFC

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