Marketing Communications Theory and Applications

Auteur: John Rossiter
Taal: Engels
Marketing Communications
  • Engels
  • Paperback
  • 9781741032697
  • maart 2005
  • 500 pagina's
Alle productspecificaties

Samenvatting

Marketing Communications, by Rossiter and Bellman, is the definitive new text in the field. It is the only textbook in marketing communications that draws comprehensively from both the academic literature and the applied literature, and from Europe and Australasia as well as the U.S.A. Marketing Communications covers all contemporary forms of marcoms - brand advertising and direct-response advertising, sales promotion, corporate image advertising, sponsorship, PR, personal selling and telemarketing - and includes a special chapter on social marketing campaigns. A consistent, logical planning approach is followed throughout, and the book is full of useful theoretical frameworks and procedures. No other book on marcoms comes close to this one for being comprehensive and contemporary. Marketing Communications is suitable for undergraduate and post-graduate students as well as marketing practitioners.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Verschijningsdatum
2004-11-30
Aantal pagina's
500 pagina's
Illustraties
Nee

Vertaling

Originele Titel
Rossiter:Marketing Communicatns _p1

EAN

EAN
9781741032697

Overige kenmerken

NUR code
802
Oorspronkelijke releasedatum
2005-03-31
Subtitel
Theory and Applications

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