Marketing Imagination New, Expanded Edition

Auteur: Theodore Levitt
Taal: Engels
Marketing Imagination
  • Engels
  • Paperback
  • 9780029190906
  • Druk: New and Expanded Ed
  • april 1986
  • 238 pagina's
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Samenvatting

Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive Levitt on Marketing. Now Theodore Levitt -- renowned as the Harvard Business School's guru of marketing -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay Marketing Myopia, and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.

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Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
New and Expanded Ed
Verschijningsdatum
april 1986
Aantal pagina's
238 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Theodore Levitt I. M. Levitt
Co-auteur
I. M. Levitt
Uitgever
Simon & Schuster

EAN

EAN
9780029190906

Overige kenmerken

Extra groot lettertype
Nee
NUR code
802
Subtitel
New, Expanded Edition

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