Marketing Theory, Evidence, Practice

Auteur: Byron Sharp
Taal: Engels
Marketing
  • Engels
  • Paperback
  • 9780195573558
  • Druk: 1
  • december 2012
  • 656 pagina's
Alle productspecificaties

Byron Sharp

Professor Byron Sharp is de auteur van How Brands Grow en directeur van het Ehrenberg-Bass Institute for Marketing Science aan de University of South Australia.

Samenvatting

Marketing is een boek van Byron Sharp uitgegeven bij Oxford University Press Australia. ISBN 9780195573558

Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfaction. The marketer's central task is to make the brand easy to buy and this requires ensuring people can find it and know about it. This book does that as it covers the main concepts and principles that underlie marketing theory and practice. Bridging academic theory and real-world marketing knowledge, the book introduces students to the core topics necessary for their undergraduate studies and is designed with the future professional in mind. It clearly illustrates how marketing problems have been solved in business - connecting theory to practice. Combined with an enriched digital ebook version of the book (registration code and website included on print book cover flap) it is very practical in orientation and provides a more realistic view of marketing issues. Written by a combination of marketing academics and marketing scientists who engage with industry it presents information that is practical and interesting in a style that is theoretical and accessible.
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Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
1
Verschijningsdatum
december 2012
Afmetingen
25 x 20,8 x 2,9 cm
Aantal pagina's
656 pagina's
Illustraties
Met illustraties

EAN

EAN
9780195573558

Overige kenmerken

Extra groot lettertype
Nee
NUR code
802
Subtitel
Theory, Evidence, Practice

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