Measuring The User Experience 2nd Collecting, Analyzing, and Presenting Usability Metrics

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  • Engels
  • Paperback
  • 9780124157811
  • 16 juli 2013
  • 301 pagina's
Alle productspecificaties

Samenvatting

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience.

As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel.

  • Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data
  • Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system
  • Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed
  • Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience

Productspecificaties

Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
16 juli 2013
Aantal pagina's
301
Illustraties
Nee

Betrokkenen

Hoofdauteur
Bill Albert
Tweede Auteur
Thomas Tullis
Co Auteur
William Albert
Hoofdredacteur
William Albert

Overige kenmerken

Editie
2nd edition
Extra groot lettertype
Nee
Product breedte
188 mm
Product hoogte
15 mm
Product lengte
231 mm
Studieboek
Ja
Verpakking breedte
187 mm
Verpakking hoogte
22 mm
Verpakking lengte
235 mm
Verpakkingsgewicht
518 g

EAN

EAN
9780124157811

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