The Definitive Business Guide to Surviving and Innovating in the Digital Age
The world is changing faster than ever. With the rise of new digital markets and the consequent network-ization of our environment, the phrase The customer is always right takes on a whole new meaning.This powerful guide from serial entrepreneur and radical innovation consultant Peter Hinssen shows you how to keep your company up to speed with your market, engage with customers at a time when loyalty keeps fading into the background, and transform your organization into a network in order to thrive in this era of digital disruption.The Network Always Wins
provides step-by-step strategies to help you:
- Reinvent your companyeven after the market has flipped
- Tap into the force of the networkand survive in a market characterized by speed, uncertainty, and complexity
- Maintain relevanceand stay on top of emerging trends
- Connect with your customersand encourage them to interact
This business guide is as illuminating as it is pleasant and fun to read. It provides everything you need to adapt your organization for this exciting new age of networks and digital disruption. Youll learn how to evolve faster, connect deeper, and make better decisions than ever before. Youll find proven methods to speed up your reaction time, beat the clock of your competitors, and anticipate consumer trends before they even happen.In todays fast-moving marketplace, networks are power. This book shows you how to harness that power. For your company. For your customers. For your continued success in the digital age.