Neuromarketing For Dummies

  • Engels
  • 1e druk
  • 9781118518588
  • juli 2013
  • Paperback
  • 384 pagina's
Alle productspecificaties

Samenvatting

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include: * How neuromarketing works * Insights from the latest neuromarketing research * How to apply neuromarketing strategies to any level of advertising or marketing, on any budget * Practical techniques to help your customers develop bonds with your products and services * The ethics of neuromarketing Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.
5.0
van de 5
1 review
0
0
0
0
1
3
  • Toegankelijk
    1
  • Praktisch
    1
  • Compleet
    1
0
  • Neuromarketing: wat is het ?
    • Toegankelijk
    • Praktisch
    • Compleet

    Dit boek bevat alle nuttige informatie over neuromarketing

    Vond je dit een nuttige review?
    0 0 Ongepaste review?

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Verschijningsdatum
juli 2013
Druk
1e druk
Afmetingen
24,3 x 17,8 x 2,3 cm
Aantal pagina's
384 pagina's
Illustraties
Nee
ISBN13
9781118518588

EAN

EAN
9781118518588

Overige kenmerken

Extra groot lettertype
Nee

Je vindt dit artikel in

Categorieën
Uitvoering
Boek
Nieuw of tweedehands
Tweedehands, Nieuw
Verschijningsvorm
Paperback
Aanraders
Bestbeoordeeld
20, 30
1 - 2 weken Tooltip
Verkoop door partner van bol.com Books2Anywhere
  • Gratis verzending
  • 30 dagen bedenktijd en gratis retourneren
Andere verkopers (1)

Vaak samen gekocht

Vragen en antwoorden (0)