New Directions in Critical Marketing Studies

New Directions in Critical Marketing Studies
  • Engels
  • Hardcover
  • 9781446273265
  • september 2013
  • 1656 pagina's
Alle productspecificaties

Samenvatting

This new major work on critical marketing studies adopts a multi-disciplinary and international approach to a subject which has flourished over the past few years. Bringing together papers from a wide range of academic outlets - from both inside and outside of the traditional resources of the marketing discipline - the experienced editorial team of Mark Tadajewski and Robert Cluley have provided an invaluable service to scholars who cannot themselves spend the considerable time it takes to familiarise themselves with the spectrum of scholarship in this domain. The four-volume collection speaks to important emerging trends in the field; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy. Volume One: Critical Marketing and Critiques of Marketing Volume Two: Conceptual and Ethical Critiques Volume Three: Power, Resistance and Marketplace Boundaries Volume Four: The Structuring of Marketing and Consumer Practice

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Verschijningsdatum
2013-09-03
Aantal pagina's
1656 pagina's
Illustraties
Nee

EAN

EAN
9781446273265

Overige kenmerken

Extra groot lettertype
Nee
Oorspronkelijke releasedatum
2013-09-03
Thema Subject Code
KJS

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Engels
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Sales & Marketing
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