Penetration. the New Battle for Mind Space and Shelf Space

Taal: Engels
Penetration. the New Battle for Mind Space and Shelf Space
  • Engels
  • Paperback
  • 9780956468499
  • Druk: 1
  • oktober 2015
  • 192 pagina's
Alle productspecificaties

Samenvatting

This book is intended to offer another view of marketing, based on facts. It got its inspiration from the path-breaking work by Daniel Kahneman and his framework of thinking fast and thinking slow. The intuitive framework of marketing conventional wisdom (thinking fast) has proved to be most helpful on many marketing issues, but it has its limitations. On some issues we need to do some slow thinking and reframe our conventional marketing views. Just for starters, let me give you three examples of conventional marketing thinking that is intuitive elegant, logical and believed to be true by most marketing professionals, while it is nevertheless wrong and therefore wasteful and dangerous: Brands are Lovemarks, Retailers are oh so Powerful and Bigger, Better, Faster as the motto for Innovation.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
1
Verschijningsdatum
oktober 2015
Afmetingen
24,4 x 17 x 1 cm
Aantal pagina's
192 pagina's
Illustraties
Met illustraties

Betrokkenen

Auteur
Marcel L Corstjens
Uitgever
Trigga Consulting Ltd

EAN

EAN
9780956468499

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
501 g
Verpakking breedte
171 mm
Verpakking hoogte
17 mm
Verpakking lengte
245 mm

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