Political Brain


The Role of Emotion in Deciding the Fate of the Nation

Taal: Engels
1 review
5.0 van de 5 (1 reviews)
  • bol.com Kobo LeesappLees ebooks direct op onze Kobo e-readers. Of op je smartphone of tablet met onze gratis ebook app.

Auteur: Drew Westen
Uitgever: Public Affair
  • Engelstalig
  • 496 pagina's
  • 2370003039153
  • Adobe pdf met kopieerbeveiliging (DRM)
Alle productspecificaties


The Political Brain is a ground-breaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more dispassionate notions held by most cognitive psychologists, political scientists, and economists,and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on the issues, they lose. That's why only one Democrat has been re-elected to the presidency since Franklin Roosevelt,and only one Republican has failed in that quest. In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions. Westen turns conventional political analyses on their head, suggesting that the question for Democratic politics isn't so much about moving to the right or the left but about moving the electorate. He shows how it can be done through examples of what candidates have said,or could have said,in debates, speeches, and ads. Westen's discoveries could utterly transform electoral arithmetic, showing how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years,such as abortion, guns, taxes, and race. You can't change the structure of the brain. But you can change the way you appeal to it. And here's how,


The most interesting, informative book on politics I've read in many years Bill Clinton May prove to be one of the most important studies of political campaigning of recent times. Jonathan Freedland in The Guardian

Reviews Political Brain

Schrijf een review
  • communiceren met gevoel
    • Toegankelijk
    • Praktisch
    • Compleet
    • Inspirerend
    Toon alle punten Toon alleen de eerste 3 punten

    Geschreven bij The Political Brain

    Het boek gaat weliswaar over de politiek in de VS, maar is prima vertaalbaar naar de Nederlandse, Belgische of Vlaamse context. Zeer toegankelijk geschreven met heldere, aansprekende voorbeelden. Maakt de vertaling van psychologische en sociologische inzichten naar het politieke domein. Wie mensen wil aanspreken moet verbinden met hun waarden en gevoelens - conceptueel doordachte oplossingen vervoeren niet.

    Vond je dit een nuttige review?
    0 0 Ongepaste review?


Drew Westen
Overige betrokkenen
Anthony Heald
Oorspronkelijke titel
Political Brain: The Science and Psychology of Getting Elected
Formaat Tooltip
Adobe pdf met kopieerbeveiliging (DRM)
1.17 MB

Je vindt dit boek in

Politiek proces
Niet leverbaar
Wil je eenmalig een e-mail ontvangen zodra het weer leverbaar is?
Op verlanglijstje
Houd er rekening mee dat het artikel niet altijd weer terug op voorraad komt.

Vragen en antwoorden

Over dit artikel zijn nog geen vragen gesteld.