Pre-Suasion A Revolutionary Way to Influence and Persuade

Boek omdraaien
  • Engels
  • Paperback
  • 9781847941435
  • Druk: 1
  • januari 2017
  • 413 pagina's
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Robert B. Cialdini

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

Samenvatting

When it comes to persuasion, success can begin before you say a word. An instant classic.' Forbes Utterly fascinating.' Adam Grant, author of Originals and Give and Take Shockingly insightful.' Chip Heath, co-author of Switch and Made to Stick NEW YORK TIMES BESTSELLER In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak. This is the world of pre-suasion', where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say yes' even before they are asked. And as Cialdini reveals, it's a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult. Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence. Mind-blowing.' Management Today Accessible and intellectually rigorous.' Books of the Year, The Times Fascinating, fluent and original.' Tim Harford, author of The Undercover Economist Strikes Back

Recensie(s)

An essential tool for anyone serious about science based business strategies. Pre-Suasion is well worth the long wait, and is destined to be an instant classic. The book belongs on the shelf of anyone in business, from the CEO to the newest salesperson. * Forbes * A fascinating, fluent and original book from one of the giants of behavioural science. -- Tim Harford, author of The Undercover Economist Strikes Back It's a book that is guaranteed to be a bestseller among marketeers, but it should also be a must-read for any professional or consumer - in other words, all of us. -- David Halpern, CEO, the Behavioural Insights Team, author of Inside the Nudge Unit Cialdini is no foubt the godfather of persuasion, and I wouldn't be surprised if Pre-Suasion causes another revolution in the influence arena ... it is mind-blowing * Management Today * The great social psychologist Robert Cialdini has written another timeless and indispensable book about the psychology of influence. I'll be recommending it for years and years. -- Amy Cuddy, author of Presence An utterly fascinating read on how the most important drivers of persuasion aren't the words we choose in the moment, but how we set the stage beforehand. Robert Cialdini is the world's foremost expert on influence, and you will never look at it the same way again. -- Adam Grant, author of Originals and Give and Take Cialdini collates an impressive array of studies suitable for academic and general readers. -- Books of the Year * Times Higher Education * No social psychologist's research has been used more often or successfully than that of Robert Cialdini, who literally wrote the book on influence. Now, he's done it again, showing us the power of the moment before an attempt to persuade. This is classic Cialdini - authoritative, original, and immediately practical. -- Richard H. Thaler, co-author of Nudge and author of Misbehaving Robert Cialdini's Influence is, by a wide margin, the book that I recommend most often. Pre-Suasion may be even more shockingly insightful. -- Chip Heath, co-author of Switch and Made to Stick Both accessible and intellectually rigorous -- Books of the Year * The Times * No stone is left unturned ... Cialdini builds a convincing and lushly written case * People Management * His trove of findings and case studies covers how our focal points determine who we see as influential * Nature * [Cialdini] argues that the content of an advertisement or selling strategy is less important than the context. You can try to improve your core pitch as much as you like, but if you haven't paid attention to background circumstances (such as the film people were watching at the time), you won't get anywhere. -- Matthew Syed * The Times * Cialdini, author of the best-selling Influence, returns with a book that points out how setting the scene for your audience - pre-suading them - is as important as the message itself. -- Best Books of 2016 * Financial Times * Cialdini's classic work, Influence, added some real science to the art of sales and marketing. In this sequel, he extends his original work and reveals how the human mind works in buying situations. Essential stuff. -- Best Sales and Marketing Book of the Year * Inc. * Builds on [Cialdini's] pioneering text Influence, which was released in 1984 and sold three million copies worldwide . . . Introduces the idea of timing to the ideas of Influence and pushes them into the digital age. * Independent * Pre-Suasion is packed with new research, tactics and insights . . . An instant classic. * Entrepreneur * Exhaustively reviews the research not on how to influence others but on how to make people ready to be influenced . . . Compelling. * Wall Street Journal * Robert Cialdini is perhaps the foremost expert on effective persuasion . . . The book provides a vast catalogue of research and techniques, many of them marketing related. * Harvard Business Review * [Both a] work of cutting-edge scholarship and an insightful guide to the strange working of the human mind, Pre-Suasion packs a good punch for business leaders who want to understand their customers. * Belfast Book Review *

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    Inspirerend boek, vol met praktische voorbeelden en ook goede diepgang.

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  • Een must voor de marketeer!
    • Voordelige koop

    Een waardige toevoeging op zijn klassieker Influence met veel inzichten over menselijk gedrag en hoe dit te beïnvloeden. In het eerste hoofdstuk vond ik al een 'golden nugget' dat ik in de praktijk met gewenst resultaat heb toegepast. Een must voor mensen die zich met marketing bezighouden!

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    Goed boek en interessante boek over invoed en impact hebben. Een aanrader.

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    Praktisch en interessant

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Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
1
Verschijningsdatum
januari 2017
Afmetingen
19,7 x 13 x 2,7 cm
Aantal pagina's
413 pagina's
Illustraties
Met illustraties

EAN

EAN
9781847941435

Overige kenmerken

NUR code
801
Subtitel
A Revolutionary Way to Influence and Persuade
Thema Subject Code
KCK

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