Public Relations and the Power of Creativity Strategic Opportunities, Innovation and Critical Challenges

Public Relations and the Power of Creativity
  • Engels
  • Hardcover
  • 9781787692923
  • oktober 2018
  • 256 pagina's
Alle productspecificaties

Samenvatting

Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society. Public relations is often seen as the discipline that amplifies creative ideas developed by other sectors, but this is changing. With the blurring of lines among creative industries, organisations are increasingly turning to PR to generate the big ideas' at the heart of effective communication. This volume gathers 12 outstanding contributions from scholars based in Germany, Finland, Austria, Romania, the UK, Spain, France, Norway, Turkey and the USA. Taken together, the chapters demonstrate a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Verschijningsdatum
oktober 2018
Aantal pagina's
256 pagina's
Illustraties
Nee

Betrokkenen

Redacteur
Sarah Bowman
Co-redacteur
Adrian Crookes
Uitgever
Emerald Publishing Limited

EAN

EAN
9781787692923

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
465 g
Verpakking breedte
152 mm
Verpakking hoogte
16 mm
Verpakking lengte
229 mm

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