Retail and Marketing Channels (RLE Retailing and Distribution) EBOOK Tooltip Economic and Marketing Perspectives on Producer-distributor Relationships

Uitgever: Routledge
Taal: Engels
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Uitgever: Routledge
  • Engels
  • E-book
  • 9781136245725
  • Druk: 1
  • oktober 2012
  • 352 pagina's
  • Adobe ePub
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Samenvatting

Retailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries.


This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels.


First published 1989.

Recensie(s)

A valuable and welcome undergraduate textbook.' Environment and Planning Recommended unreservedly to managers and planners in the distributive trades and to all those who are concerned with the implications of current trends in the provision of shopping facilities.' Retail Distribution and Management

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Productspecificaties

Inhoud

Taal
Engels
Bindwijze
E-book
Druk
1
Verschijningsdatum
2012-10-02
Aantal pagina's
352 pagina's
Ebook formaat
Adobe ePub
Bestandsgrootte ebook
2,1 MB
Illustraties
Nee

Betrokkenen

Redacteur
Srinivas K. Reddy
Uitgever
Routledge

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9781136245725

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Extra groot lettertype
Nee
Oorspronkelijke releasedatum
2012-10-02
Subtitel
Economic and Marketing Perspectives on Producer-distributor Relationships
Thema Subject Code
GB

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