Santa's Boardroom Ebook Tooltip Ebooks kunnen worden gelezen op uw computer en op daarvoor geschikte e-readers. A Story of How a Company Built a Beloved Brand

Santa's Boardroom: A Story of How a Company Built a Beloved Brand teaches the principles of branding. Set in the North Pole, the story begins when Santa's Workshop is on the brink of collapse after unsuccessfully expanding its business beyond toys. With the help of a brand strategist, Santa and his executive team set out to turn the Workshop around. By engaging in a step-by-step branding process, the executives learn to refocus their efforts on their core consumers and build a consumer-centered company.


Through this parable, you will learn practical lessons in branding alongside Santa's executive team, including how to:

• Identify and understand your target market

• Write a target profile and use consumer insights to build a brand·

• Create a brand blueprint, a positioning tool for marketers

• Articulate brand values and develop a visual identity for your brand

• Optimize your marketing mix to bring your brand to life


Created for marketers, product managers, strategists, designers, entrepreneurs, and anyone interested in branding, Santa's Boardroom will illuminate how one company built a beloved brand.