Sensemaking What Makes Human Intelligence Essential in the Age of the Algorithm

  • Engels
  • Druk: 1
  • 9781408708361
  • maart 2017
  • Hardcover
  • 240 pagina's
Alle productspecificaties

Christian Madsbjerg

Christian Madsbjerg en Mikkel Rasmussen zijn de oprichters van ReD associates. Beiden hebben als consultant vele Fortune 500-bedrijven geholpen problemen op een nieuwe manier te benaderen en op te lossen. Ze zijn veelgevraagd sprekers op het gebied van innovatie. Madsbjerg heeft filosofie en politieke wetenschappen gestudeerd. Op bol.com vind je alle boeken van Christian Madsbjerg, waaronder het nieuwste boek van Christian Madsbjerg.

Samenvatting

We live in the age of algorithms and big data. But what happens when number crunching fails to solve a company's problems? Christian Madsbjerg argues that many of today's biggest success stories stem not from quant thinking, but rather from a company's deep, nuanced engagement with the culture, language, and history of its customers. Madsbjerg calls this technique sensemaking, and through captivating stories, he illustrates how business leaders, entrepreneurs, and individuals can use human science tools to innovate and find solutions to their thorniest problems. In a time when liberal arts graduates fear for their prospects in a data-obsessed economy, SENSEMAKING is a welcome, transformative vision for business and success in the twenty-first century.

Recensie(s)

At Ford, we believe the key to creating products and experiences that truly make people's lives better is to deeply understand our customers. Technology alone isn't enough. So we've changed our product development process to focus on the customer experience--and not just the vehicle itself. In Sensemaking, Christian Madsbjerg explains with depth and structure how this is done. This is essential reading for anyone in the world of business and everyone with a concern for how human beings make sense of their world. Highly recommended. Companies must master not just big data, but thick data - insight into culture, history, and the social structures underlying human behaviour. Sensemaking is the road map for how this works, and it is essential reading for anyone looking to thrive in a world of digital disruption. Madsbjerg's Sensemaking is a powerful defense of human intelligence to solve problems. Anyone who dreams of leading a company should read it - and heed his wonderfully contrarian advice. With roots in Aristotle, Sensemaking calls on humanists to reinterpret their contribution while showing others how they cannot do without it. It is a book of the first importance. Producing a mixture of how-to text and trenchant philosophy, Madsbjerg illustrates his formula for problem-solving with rich, captivating anecdotes, many of them mini case studies. - Kirkus

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Druk
1
Verschijningsdatum
maart 2017
Afmetingen
23,4 x 15,3 x 3 cm
Aantal pagina's
240 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Christian Madsbjerg
Uitgever
Little Brown UK

EAN

EAN
9781408708361

Overige kenmerken

Subtitel
What Makes Human Intelligence Essential in the Age of the Algorithm
Thema Subject Code
KJMD

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Hardcover
Specialisme
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Boek
Onderwerp
Businessstrategie, Persoonlijke ontwikkeling, Psychologie
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