Small Giants Companies That Choose to be Great Instead of Big

Small Giants

Uitgever: Penguin Books Ltd

Auteur: Bo Burlingham
  • Engels
  • Paperback
  • 9780141031491
  • juni 2007
  • 272 pagina's
Alle productspecificaties

Bo Burlingham

Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper’s, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome.

Samenvatting

It's widely accepted in business that great companies grow their revenues and profits year after year - but bigger is not necessarily better. In Small Giants, journalist Bo Burlingham takes us deep inside fourteen remarkable privately held companies, from a brewery to a record label, that chose a different path to success. These organizations quietly rejected the pressure of endless growth, deciding to focus more on satisfying business goals - being the best at what they do, creating a stimulating place to work, providing perfect customer service and making important contributions to their communities. But what are the magic ingredients that make these companies unique? Why and how does their approach work in such widely varying industries? And what lessons can we learn from them? A fresh, inspirational guide to business strategy, Small Giants will help any entrepeneur consider new directions to make their company great.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Verschijningsdatum
juni 2007
Aantal pagina's
272 pagina's
Illustraties
Nee

Betrokkenen

Auteur(s)
Bo Burlingham
Uitgever
Penguin Books Ltd

Vertaling

Originele Titel
Small Giants: Companies That Choose to Be Great Instead of Big

EAN

EAN
9780141031491

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
205 g
Studieboek
Ja
Verpakking breedte
130 mm
Verpakking hoogte
25 mm
Verpakking lengte
198 mm

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