Social Business By Design Transformative Social Media Strategies for the Connected Company

Social Business By Design
  • Engels
  • Hardcover
  • 9781118273210
  • Druk: 1
  • april 2012
  • 256 pagina's
Alle productspecificaties

Samenvatting

From the Dachis Group the global leader in social business comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Business By Design clearly shows how to choose and implement a social business strategy and maximize its impact. * Explains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more * Features examples from high-profile companies such as SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have implemented social business strategies * Draws on the extensive research and expertise of the Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective social business solutions Containing actionable, high-impact techniques that save time and the bottom line, Social Business By Design will transform any organization's strategy to ensure success and avoid disruption in a fast-moving world.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Druk
1
Verschijningsdatum
april 2012
Afmetingen
Afmeting: 24,1 x 15,9 x 2,5 cm
Aantal pagina's
256 pagina's
Illustraties
Nee

Betrokkenen

Auteur(s)
Dion Hinchcliffe Peter Kim
Uitgever
John Wiley & Sons Inc

EAN

EAN
9781118273210

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
524 g
Studieboek
Ja
Verpakking breedte
164 mm
Verpakking hoogte
241 mm
Verpakking lengte
241 mm

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