Social Marketing Influencing Behaviors for Good

Name: Social Marketing
Author: Philip Kotler

Auteur: Philip Kotler

Taal: Engels

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Auteur: Philip Kotler Eduardo L. Roberto

Engels
Paperback
9781412956475
Druk: 3rd Revised edition
februari 2008
456 pagina's

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Philip Kotler

Philip Kotler is S.C. Johnson & Son Distinguished Professor of International Marketing aan de J.L. Kellogg Graduate School of Management van de Northwestern University te Chicago. Hij heeft zijn mastergraad behaald aan de University of Chicago en promoveerde in de economie aan het Massachusetts Institute of Technology (MIT). Kotler is de auteur van 'Marketing management: analysis, planning, implementation and control'. Hij heeft verschillende andere succesvolle boeken geschreven en meer dan honderd artikelen gepubliceerd in toonaangevende vakbladen.

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WEB Description for FTN approval The Third edition of Social Marketing will be positioned as a core textbook for advanced undergraduate and graduate courses in social marketing, consumer behavior, health communication, social change, and public communication. The book examines how social marketing can be used as a strategy for changing behavior. It highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves. Its theme is that knowledge, techniques, and technologies now exist to organize and implement effective social change programs in virtually every area of social concern, both locally and nationally.