"Untangles the jargon and sets out the route-map for how the social network can enable us to become major contributors to the multiplatform digital age. The right message, the right time - this is the right book for taking advantage of it all." - Jon Snow, Channel 4 News
The essential guide to understanding and harnessing the tools of journalism today, Meagan Knight and Clare Cook show you how to master the enduring rules of good practice and the new techniques of social media. The book gives a thorough guide to principles and practice, including:
- How to find, write and break stories with social media
- An online journalism toolkit to get you started
- Using crowdsourcing to find and follow stories
- Getting on top of user-generated content
- The ins and outs of copyright and ethics
- Building your brand and making money
- The new economy of journalism and how to get ahead.
More than a simple 'how-to' guide, this book takes you to the next level with its integration of theory and practice. It is a one-stop guide for students and practitioners of journalism.
Social media has had a profound impact on the news industry. It has revolutionized the way the mainstream media engages with its audiences. It has given journalists incredibly powerful new tools to find, verify and tell stories and opened the means of publication to all. There is no doubt it offers great opportunities but it also poses great challenges and questions. What are the ethics and values of journalism in 2013, who controls the media and how can the traditional, big media build new relationships? This book is an excellent and much-needed guide for any journalist working in an increasingly complex media environment. -- David Hayward This is a brave book. How social media and journalism overlap and interact is a vital area for analysis. It's a rapidly evolving part of the media industry but this book meets the challenge head on - with spirit and personality. -- James Blake We are entering the new golden age of journalism - and here is a great resource for journalists wishing to seize its opportunities. This is the book that untangles the jargon and sets out the route-map for how the social network can enable us to become major contributors to the multiplatform digital age. The right message, the right time - this is the right book for taking advantage of it all. -- Jon Snow