Specialty Retailers - Marketing Triumphs and Blunders

Specialty Retailers - Marketing Triumphs and Blunders


Auteur: Ronald D. Michman  & Edward M. Mazze

Uitgever: Abc-Clio

  • Engelstalig
  • 280 pagina's
  • New title
  • 9781567203424
  • februari 2001
Alle productspecificaties

Michman and Mazze present five key variables that retailing executives in nine specialty businesses must understand and work with, to gain and sustain competitive advantage in their competitive environments. Innovation, target market segmentation, image development, physical store decor, and human resource managementf are identified and examined. Authors argue convincingly from research and practical experience that these fundamental considerations are crucial to achieving competitive dominance. With up-to-date analyses and extensive coverage of e-commerce and internet retailing as well, their book is essential for retailing executives. Michman and Mazze find that successful specialty retailers are not all things to all customers, and do not try to be. They are, however, the first to apply new technologies. Authors analyze the development of specialty stores in the U.S. and tie their variables together in an epilogue. Along the way they make clear that by focusing on their five critical variables, we can understand how marketing successes come about and what causes blunders in the nine highly important store categories under their examination here. They point out that not all of their variables need be used concurrently. Some may be more critical than others, and this depends on environmental and competitive conditions. Backing it all up is meticulously developed evidence from their research and personal experience -- all of it presented readably and in a way that practitioners can understand and immediately apply.


?Specialty Retailers: Marketing Triumphs and Blunders is a welcomed addition to exsisting literature in the retailing field....Retailing professionals as well students will benefit from this book in a number of ways. The book will present them a coherent picture of specialty retailing with its latest developments.?-Journal of Consumer Marketing


Auteur Ronald D. Michman, Edward M. Mazze
Soort Met illustraties
Taal Engels
Afmetingen 19x229x152 mm
Gewicht 582,00 gram
Verschijningsdatum februari 2001
ISBN10 1567203426
ISBN13 9781567203424

Je vindt dit boek in

Categorieën Marketing & Communicatie > Algemeen
  Economie & Bedrijf > Bedrijfssectoren
  Economie & Bedrijf > Organisatieontwikkeling
Verschijningsjaar 2002 of eerder
Studie of Management Managementboek
Verschijningsvorm Hardcover
Uitvoering Boek

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Anderen bekeken ook:

The Affluent Consumer
Ronald D. Michman
Reshaping Retail
Andrea Zocchi
Lifestyle Marketing
Ronald D. Michman
Small Store Survival
Arthur Andersen
Bekijk de hele lijst

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