Strategic Alliances and Marketing Partnerships Gaining Competitive Advantage Through Collaboration and Partnering

Strategic Alliances and Marketing Partnerships
  • Engels
  • Hardcover
  • 9780749454845
  • Druk: 1
  • februari 2009
  • 256 pagina's
Alle productspecificaties

Samenvatting

Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing, there are eight distinctive relationship types identified by the authors to help managers optimize their business to business partnerships. With case studies from prominent, global organizations such as Walmart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships will help you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Druk
1
Verschijningsdatum
februari 2009
Afmetingen
24,1 x 15,9 x 2,5 cm
Aantal pagina's
256 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Richard Gibbs Andrew Humphries
Co-auteur
Andrew Humphries
Uitgever
Kogan Page Ltd

EAN

EAN
9780749454845

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
570 g
Verpakking breedte
156 mm
Verpakking hoogte
18 mm
Verpakking lengte
234 mm

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