Strategic Marketing for Social Enterprises in Developing Nations

Strategic Marketing for Social Enterprises in Developing Nations
  • Engels
  • Hardcover
  • 9781522578598
  • juli 2019
  • 295 pagina's
Alle productspecificaties

Samenvatting

Many governments in developing nations are finding it nearly impossible to address challenges posed to their countries, including poverty, disease, and high levels of youth unemployment. Thus, social entrepreneurs are attempting to address these social challenges through the creation of social enterprises. However, further research is needed as to what social entrepreneurship is and how these enterprises can utilize and formulate marketing strategies. Strategic Marketing for Social Enterprises in Developing Nations provides innovative insights for an in-depth understanding of where marketing and social entrepreneurship interact, providing clarity as to what social entrepreneurship is as an organizational offering, what drives social entrepreneurship, and the formulation of marketing strategies for social enterprises. Highlighting topics such as income generating, marketing management, and media dependency theory, it is designed for managers, entrepreneurial advisors, entrepreneurs, industry professionals, practitioners, researchers, academicians, and students.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Verschijningsdatum
juli 2019
Aantal pagina's
295 pagina's
Illustraties
Nee

Betrokkenen

Redacteur
Nigel Chiweshe
Co-redacteur
Ellis, Debbie
Uitgever
Igi Global Disseminator Of Knowledge

EAN

EAN
9781522578598

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
447 g
Verpakking breedte
178 mm
Verpakking hoogte
254 mm
Verpakking lengte
254 mm

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