Strategy and Performance Achieving Competitive Advantage in the Global Marketplace

Auteur: Ghobadian, Abby
Taal: Engels
Strategy and Performance
Auteur: Ghobadian, Abby
Uitgever: Palgrave Usa
  • Engels
  • Hardcover
  • 9781403916181
  • Druk: 2004 ed.
  • december 2003
  • 316 pagina's
Alle productspecificaties

Samenvatting

Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace.

Recensie(s)

' Strategy and Performance is a collection of 14 papers by international writers which address five principal areas of strategy: competition; innovation; industry, organisational and technological change. Interspersed with 'compare and contrast' academic reviews of strategic theory are lively research-based analyses. The new research contained in [the book] is well worth seeking out and discussing.' - Best of Biz www.bestofbiz.com

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Druk
2004 ed.
Verschijningsdatum
2003-12-19
Aantal pagina's
316 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Ghobadian, Abby
Redacteur
Nicholas O'Regan
Co-redacteur
Abby Ghobadian Howard Viney
Uitgever
Palgrave Usa

EAN

EAN
9781403916181

Overige kenmerken

Extra groot lettertype
Nee
Oorspronkelijke releasedatum
2003-12-19
Subtitel
Achieving Competitive Advantage in the Global Marketplace
Thema Subject Code
KJC

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Categorieën
Onderwerp
Management, Economie
Taal
Engels
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Bindwijze: Hardcover
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